AMY ANDRIEUX

 

With over 15 years of experience (curator, journalist/editor, and marketer), Amy “Aimstar” Andrieux is a veteran of global editorial programming and promotional campaigns across print, web, mobile and video. Her specialties include Editorial Strategy & Curation, Video Development and Production, Digital Media Development, and Campaign Strategy/Execution, with a streamlined focus on lifestyle (music, fashion, film, art, travel, technology, progressive movements) and social justice.

 

For speaking engagements, moderator or consulting opportunities, or for more information about any of my past or current projects, email me.

PROJECTS 

I have been a creative leader at TRACE, MTV.com, MTV World (where she became the first Black Editorial Director at Viacom), The Source, Ketchum, Red Bull Studios and Red Bull Media House, TranslationLLC / UnitedMasters, where I carved content strategies for media companies and consumer brands alike, geared to both national and global audiences.

In 2012, I launched the international cultural destination, TheStarklife.com, nominated as “Best Cultural Blog” at the 16th annual Webby Awards. Through my company Aimstar Media, I have consulted brands including MasterCard, Gillette, FedEx, DD172, Moet & Chandon, Intel, Adidas, and others. My creative strategy work has also been used in an effort to promote tourism to South Africa’s Eastern Cape, Ecuador, India, Hong Kong, Thailand, Korea, and others. 

As a journalist, I have interviewed interviewed Ice Cube, Queen Latifah, Donald Glover/Childish Gambino, Wangechi Mutu, Rem Koolhaas, Kobe Bryant, Patricia Field, Laquan Smith, Angela Nissel, Pharrell Williams, Spike Lee, Bethann Hardison, Shepard Fairey, Outkast, Jamel Shabazz, Bobbito Garcia, Os Gemeos, Edwidge Danticat, to name a few.

As a former mentor at New Inc, a sister incubator of NYC’s New Museum, I find passion in creating and supporting projects centered in the arts that empower and connect creators of all kinds through storytelling, education, and activism. Currently, I lead programming and development at the Museum of Contemporary African Diasporan Art in Brooklyn as the institution’s Executive Director and Chief Curator. I am also a Professor in the Integrated Design Strategies program at New School University, Parsons School of Design.

 

My personal passion projects include two forthcoming projects ANARCHY: In Search of a New World Order which explores art and activism, and an untitled novel that is rooted in the supernatural.